Surviving the Recession as a Sales Representative


Throughout my sales blog I’ve talked about some sales tips for augmenting your sales process durring a down economy. We’ve gone over the many  sales strategies needed during this economic crisis. Well today I’m going to talk about some non-sales related behaviors that one can produce to build value in their own brand as well as thier sales abilities.

Change your attitude

Become the person of the office that people aspire to be like. Have a positive and a “go-to” attitude. This will help yourself become more noticed. Its much harder to get rid of the guy that everybody looks up to.

Just like your sales process – target the decision maker

Find out the person that is going to be in charge of the layoffs. Work hard at building a professional (or even personal) relationship with them. This will make it harder to let you go if they have to.

Do the work that nobody else wants to and stand out

Be the “go-to” man of the office. Take out the trash, offer to train newer sales representatives. Hand in the best looking and reports before anybody else does. Stay late to make calls a couple times a week or show up early and be the first one there.

Use your expertise in a related friend and increase your worth

Make sure you are using your other talents as corporate leverage. Offer to translate marketing material into another language (if you can), offer to help promote the company website, offer your expertise in a related department if you can to really increase your personal ROI.

You’ll notice that none of these points relate to selling more or selling differently. This sales blog post if geared more towards things you can change about yourself as an employee to make yourself more marketable to your employer. The idea being that if your boss has to choose people to lay off, they will consider laying off other sales representatives before you. By building up your own brand in your place of employment you can increase the chances of a long fruitful employment. Combine these qualities with even average sales figures and your have a sales representative that any sales manager cannot live without.

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