Checking up on clients; how much is too much?

I had a discussion today with a great sales professional regarding this matter today. The organization in question employs a small customer service team that contacts current clients at least once a month (if not more) to see how things are going. The above individual brought up the fact that he wants his sales people to also call frequently to check up on his clients as well. I continued to get in a small debate with this individual declaring that there is such a thing as calling your client too much to where it become an annoyance to your customer. I do agree with him that it is important for a sales person to keep in touch with the client and continue to maintain the relationship with them. I also think that having the client contact once a month is most likely a tolerable  time frame. This doesn’t hold true with all clients. There are some clients that need hand holding and some clients that prefer not to be bothered. The responsibility lies in the sales person to feel out their wishes on follow ups and plan accordingly. Any thoughts on this matter?

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