Customer Loyalty is a beautiful thing and in this economy you can really make it work to your advantage. I know that I’ve talked often on this sales blog about selling in a down economy. I have largely concentrated on many of the things that make it harder to sell. Well today I’m going to talk about how customer loyalty combined with a crumbling ec0nomy can help you bring in new sales. I’ll start off with an two examples that have happened to me recently.
Dont underestimate the art of the “follow up” sales call.
Post in Online
January 28th, 2009
As I begin this addition to my sales blog I want to thank those sales representatives and sales managers for all the positive comments I have received recently. I’d like to give into today’s topic with happens to be one of the most important parts of the sales process known as “the follow up call”. Read the rest of this entry »
Checking up on clients; how much is too much?
Post in Online
September 3rd, 2008
I had a discussion today with a great sales professional regarding this matter today. The organization in question employs a small customer service team that contacts current clients at least once a month (if not more) to see how things are going. The above individual brought up the fact that he wants his sales people to also call frequently to check up on his clients as well. I continued to get in a small debate with this individual declaring that there is such a thing as calling your client too much to where it become an annoyance to your customer. Read the rest of this entry »
